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What you need to know Tuesday Nov 20, 2018

 

What’s the difference between influencer marketing and word of mouth marketing?

There has been a lot of attention lately on both influencer marketing and word of mouth marketing (WOMM). Are they the same? Not exactly. Today I’ll explore the differences, similarities, and opportunities of these two important strategies.
MARK SHAEFER

3 random words mark every spot on earth in innovative mapping system

A global address system created by a tech startup in the UK is gaining traction in its bid to make navigation faster, easier, and more precise – all by using combinations of three random words.
Looking for the B.C. Legislature?
It’s at options.noting.duration.
Where is the reporter’s desk from which this story was written?
Humorously, at vocals.observe.shams.
VICTORIA NEWS

Rogers Brings High-Speed Internet to More Low-Income Canadians with Launch of Connecting Families

Rogers is extending the reach of our low-cost, high-speed internet service to even more Canadians with the launch this week of Connecting Families. Rogers is pleased to be one of the participating Internet Service Providers in the Government of Canada’s initiative to offer high-speed internet for $9.99 to eligible families in need.
CISION

Canadian Black Friday Cell Phone Deals (2018)

The Black Friday sales have started early at Freedom Mobile, with the Google Pixel 3 (64GB), LG G7 ThinQ and Sony Xperia XA2 Ultra on special deals. Freedom is also offering 100GB bonus overage data on all plans $60 and up. Other carriers will be announcing their deals closer to Black Friday 2018.
WHISTLEOUT

Cannabis firms spent millions marketing their pot last quarter – did it work?

Cannabis producers that reported earnings this week may not have shown strong recreational cannabis sales in the lead-up to legalization during the last quarter, but they sure spent millions of dollars trying.
Sales and marketing costs soared for all five major publicly-traded pot producers in the last quarter, collectively tripling the amount of money spent informing Canadians about recreational marijuana up to a minute before midnight on Oct. 17, when the country legalized the drug. The five companies spent a cumulative $74 million on marketing in the last quarter, compared to about $23 million last year.
BNNBLOOMBERG

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