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In the news … Thursday November 22, 2018

How Fearless Organizations Succeed

Achieving high performance requires having the confidence to take risks, especially in a knowledge-intensive world. When an organization minimizes the fear people feel on the job, performance — at both the organizational and the team level — is maximized. But how do you make your organization fearless in a way that builds its capability?

65% of digital media will be programmatic in 2019

Around two-thirds (65%) of global digital adspend is expected to be traded programmatically in 2019, representing growth of 19% on 2018, according to the latest forecast from ROI agency Zenith.
That means advertisers are expected to spend US$84bn on programmatic next year, up from US$70bn in 2018, with further growth forecast in 2020 when advertisers are predicted to spend US$98bn on programmatic advertising.

Ottawa To Announce Support For Canadian Media In Fall Economic Update

The federal government is expected to announce new measures to help Canada’s struggling news industry when Finance Minister Bill Morneau delivers his fall economic update this Wednesday. The measures will be designed to help journalism remain viable after years of shrinking advertising revenues that have resulted in major cutbacks at newsrooms across the country, and, in some cases, the closure of news outlets. In last winter’s federal budget, Ottawa committed $50 million over five years to support local journalism in “underserved communities.” The feds also pledged in the budget to search for additional ways to support Canadian journalism.

Hayley Wickenheiser Encourages Athletes ‘Game’ for Brain Health

The Canadian Tire World Female Hockey Festival (“the Canadian Tire WickFest”) has signed a multi-year partnership agreement with Highmark Interactive (“Highmark”), which asks that all WickFest athletes (12+) use Highmark’s mobile tool, EQ – Active Brain Tracking (EQ), to assist with the ongoing battle against concussions.

6 digital trends spearheading business transformation in 2019

Business transformations across industries will gain rapid momentum in 2019, helping organizations operate more efficiently, open to new markets and customer experiences, improve business outcomes, and reinvest savings for the digital future, according to a recent DXC Technology report.

Embrace Your Data: How To Implement A Customer-Centric Strategy

Increasingly, businesses today are being forced to shift their customer engagement strategy in response to rapidly changing consumer behavior and the compelling move to digital platforms. To be able to respond and make better, faster decisions, business need a clear view of their decision-making strategies and the ability to apply risk analytics, strategy improvements, automation and advanced analytics. Often, organizations mistakenly believe that issues with data are holding them back from embracing a customer-centric approach. Yet myriad examples prove that businesses can reap the benefits through centralized decisioning and demonstrate real business impact without “fixing” the data.


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