A lot of people thought the internet would help democratize the world.
More people and groups would have access to information, and the ability to mobilize from the ground-up would gradually undermine concentrations of power — that was the idea, at least.
Staples Canada Launches Solutionshop, an Innovative Approach to Design, Printing, Marketing, Shipping and Tech Services
Staples Canada, The Working and Learning Company, has transformed its print and tech services business. Solutionshop is taking services to the next level by offering customers a complete marketplace that helps every aspect of a business, including design, printing, marketing, shipping and tech services, available at all 305 Staples locations across Canada and online.
Responding to a question PDN asked about the best ways for photographers to reach out to ESPN, the sports network’s senior photo editor Julianne Varacchi called attention to the email newsletter of photographer Stacy Kranitz. “It’s the perfect template for me for photographers that reach out,” Varacchi said. (See the full interview here)
Lead generation is one of the hardest, and most important, marketing goals, in any medium.
In 2018, 61% of marketers said that generating leads remains their top challenge, with traditional online and offline methods of lead gen often falling short. Cold calling has been dead for a while, search engine marketing is often too expensive for anyone but large brands, and most forms of online advertising are seemingly becoming less and less effective.
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