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One Degree Thursday March 4 2021

Why You Shouldn’t Put Your Social Media On Autopilot

Conventional wisdom says that a successful social media effort requires frequent and consistent posting of content that a brand’s followers will find interesting and sometimes entertaining.


The Top 7 Measurable Metrics to Ensure your Hotel Sees Online Marketing Success in 2021

With each month that passes, there’s a duty of care to guests and stakeholders to visit the performance metrics of your hotel for online marketing success.

Whether you’re looking to increase guest numbers or needing to find effective marketing techniques to increase your hotel brand name, there are seven key performance metrics to consider:


Ontario, Canada Court Denies Employer’s Request to Remove Allegedly Defamatory Social Media Posts Pending Defamation Trial

A recent Ontario Superior Court of Justice decision indicates that it is challenging for employers to obtain an interim injunction requiring an employee to remove allegedly defamatory social media posts pending resolution of an action for defamation.


Canada: Private Members Bill Proposing New Remuneration Rights For Journalists

On 17 February 2021, Conservative Senator Claude Carignan introduced a private members bill, S-225, “An Act to amend the Copyright Act (remuneration for journalistic works)”. This bill proposes to amend the Copyright Act to provide Canadian journalistic organizations with a right to remuneration for the distribution of their journalistic works on digital platforms, such as Google and Facebook. It also proposes to amend the Copyright Act so that the related remuneration is managed by a collective society. As provided in the bill’s preamble, the bill recognizes that:


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