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One Degree Wednesday November 3 2021

Elections Canada probed how many Canadians have a ‘conspiracy mindset’

Elections Canada was curious to know how many Canadians believed in conspiracy theories in the lead up to the recent federal vote.

Prime Minister Justin Trudeau had two years left in his minority mandate in August when he plunged the country into an election while a fourth wave of COVID-19 raged.

CTV

Bell Media Launches Bell DSP, a New Ad-Tech Platform for Advertisers

Bell Media today announced the launch of Bell DSP, available now to Canadian advertisers and agencies, delivering a world class programmatic marketplace to facilitate new and easier media buying capabilities. Bell DSP allows the advertising community to leverage Bell’s privacy compliant first party data to discover and activate on Bell Media’s premium digital inventory, as well as the inventory on the open market across multiple formats including digital video, connected TV, and audio.

CISION

SEO vs SEM? Or SEO vs Paid Search? What’s the Difference, and Which is the Best for Your Marketing?

Since search engines are so important to customer acquisition, it isn’t surprising that there are a lot of terms that describe our outreach efforts. While everyone agrees that SEO is the quest to increase organic traffic through better SERPs, there are still disagreements on how to describe paid efforts. This can seem confusing, but just as social media has organic and paid, so does search engine traffic.

NEAL SCHAFFER

October: top ten coolest retail technology reveals

European fashion platform Zalando has extended its Magazino TORU robot fleet at its logistics site in Lahr, Germany.

The existing fleet of eight will be joined by 20 additional robots, some of which will support the picking of shoes ordered online during Cyber Week 2021.

RETAIL TECHNOLOGY INNOVATION HUB

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