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Tesla just blinked. After years of Elon Musk insisting that a cheap Tesla was “pointless” and that “the future is autonomous,” the …
- BrandingMarketing Strategy
Svedka Resurrected the Fembot, and Exposed the Celebrity Addiction Problem
Svedka vodka announced last week that its cyborg will return in the brand’s upcoming Super Bowl LX ad. The 30-second spot will …
- MeasurementOnline AdvertisingPerformance MarketingSocial Media
Mark Ritson: Martin Lewis shouldn’t be alone in calling out Meta’s lucrative scam ads
When even the UK’s most trusted ‘money man’ has to put out videos disavowing social media ad scams, you know you’re just …
..Three lifelong friends sit on a snowy bench watching children sledding. One of the women fires up her Amazon app and orders …
- AdvertisingStrategy
‘I’ve never seen a disparity as crazy as the one between marketing belief and marketing reality’
Almost five years since his first appearance on Inside Marketing, industry legend Mark Ritson is back, the ink barely dry on the …
- Marketing Strategy
Mark Ritson: Nestlé’s new no-nonsense CEO is rewriting the rules of CPG turnarounds
Mark Ritson argues that former brand auditor Philipp Navratil’s unapologetic, marketing-first leadership might finally shake Nestlé out of its corporate malaise. When …