Do you need to measure the value of your Web site? Need to figure out how your Web site ROI can be …
New contributor, Matthew Vernhout, shares five practical short/long-term tips to help marketers build their email/campaigns in ways that will encourage recipients to …
Steve Levy, President of Market Research in Eastern Canada for IPSOS Reid, declared at this week’s CMA digital marketing conference that there …
One Degree (in the form of myself and Alexa Clark) attended the CMA’s Digital Marketing Conference last week. We had the opportunity …
Canadian digital powerhouse Blast Radius has been acquired by WPP-owned direct marketing firm Wunderman. One of the driving reasons for the acquisition …
I have many friends in the Baby Boomer category. Those whose businesses aren’t technology-related seem to be fairly uninterested in social networks. …
Are you going to the CMA’s Digital Marketing Conference this Thursday and Friday? If so, I’ll be there. I’m leading the round …
For the first time in Canada, the eMetrics Marketing Optimization Summit is coming to Toronto on April 1-3. Produced by eMetrics Canada …
Continuing on with our recent mobile theme, new contributor Phil Barrett shares some information about Canada’s adoption of the “third screen”. Although …
Even in this age of globalization, the .com reigns supreme. Having trouble coming up with the perfect name? Or curious about how …