By Peter Winick, Thought Leadership Leverage
Everybody is doing it. With easy-to-use, off-the-shelf publishing software, even producing a good looking book isn’t that difficult. Books are being written and published at the highest rate in history.
It’s selling books that is the problem. Many authors write a book and simply expect the sales of the book to propel them towards riches and financial success. But alas, Oprah is no longer on the air, and even getting a spot on The Today Show isn’t easy. In fact, the one shot grand slam strategy is pretty much the highest probability way of striking out at your first and only chance at bat. Most books published today don’t make money at all. But many authors make a lot of money, using the book as a component of a solid platform.
So what is an author to do? Very simply, you must go beyond the book.
To be successful with a book today means that you have to leverage certain specific business concepts and leadership content in a transformative fashion. I looked over the strategies that our best and most financially successful authors and thought leaders adopted to build their platforms this past year. The book is just one component to success.
Author: One Degree
We are honoured to have this "Social Media Diva" as one of our contributors, and graciously has daned to grace us with the answers to our "5 Questions."
So first question, Monica … what are you wearing?
Why does everyone ask me that? 😉
Just kidding …
#1 – You have settled into Vancouver, become a fixture, but your sensibilities and, certainly, your sense of humour is way more New York. Is that a challenge? Hell, do we Canadians get is at all?
“Eat Strategy” will be a day long Strategy Conference on July 20th combining minds from research, psychology, branding and design. Each speaker will share approximately 20 minutes of their story about how their expertise is helping shape and conceive better strategies for clients, ideas and brands across the world.
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