Actually, if your friends jumped off a bridge, you probably would go with them. Especially if you owed them one, had told …
Jon and his team at Petro-Canada recently launched Pump Talk, a blog where they can engage with customers and other key audiences …
Yahoo! Canada recently launched The Kick, a social network for soccer fans in Canada. As part of their launch program, Yahoo! Canada …
I have to tip my hat to our local newspaper, the Sudbury Star. They’ve started a new community section of the website …
The death of Princess Diana. The Bre-X scandal. James Cameron’s Titanic. Where were you in 1997? Were you working in Internet marketing? …
Today in Calgary, I attended an event entitled “Corporate Reputation Management in a Web 2.0 World”. One of the speakers was Brendan …
Every industry produces an environmental footprint and the industry of marketing is certainly no exception. I was recently thrown into thinking about …
Warner Bros. announced that they are going to be venturing into the virtual world space by creating their own 3D-world, T-Works: a …
Why buy the cow when you’re getting the milk for free? Simon Smith writes about how high quality free milk might convince …
We will create the future together … brands and brand advocates. Brands will provide the core data; advocates bring creativity and passion. …