E-mail Marketing

By Matthew Vernhout Your email campaigns are growing and you’re having great success! But did you realize that as your email marketing …

By Rob Cottingham Well, that took long enough. But at last, the Rogers Wireless home page is updated to at least hint …

By Matthew Vernhout If you conduct any type of ecommerce, you likely send email to your customers to confirm purchases or account …

I was recently sent a copy of Symantec’s State of Spam for May 2008.  You can pick it up over on their …

By Kate Trgovac A few weeks ago, one of the more interesting and exciting events happened in the Canadian internet space that …

By Matthew Vernhout Earlier this week, I was re-visiting some recent industry reports on different aspects of email marketing: Marketing Sherpa’s Email …

By Bill Sweetman It’s no secret that using humour is a powerful marketing strategy that marketers can use to attract and acquire …

By Matthew Vernhout Congratulations! You’ve got a new subscriber – someone who took the time to enroll on your website.  At a …

By Stefan Eyram The past year was an excellent year for email marketing. Email marketing of some sort was used by almost …

A number of our readers do really great email campaigns.  Well, MarketingSherpa is looking for your examples/case studies.  Jeanne from over at …

Here are three questions that I get asked all the time: • “How do we know that we have a good list?” …

New contributor, Matthew Vernhout, shares five practical short/long-term tips to help marketers build their email/campaigns in ways that will encourage recipients to …