You can improve your sales even if your website traffic remains at the same level. This is due to a new online marketing tool called Conversion Rate Optimization. These are not radical changes, but minor adjustments to customize the content of the website to meet…
Category: Internet Marketing
You might have heard a lot about how having a website is great, and be considering getting one yourself, but you’re wondering if you really need it, is it worth the hassle, won’t it cost a lot or take a lot of time to set up and maintain? Well, it really couldn’t be easier or cheaper, and almost anyone can do it. In fact, your business absolutely does need one.
Having a website is such an incredible marketing tool. It allows you to reach a far wider audience than you ever would without it. People you would not have considered advertising to will find you online and get in touch.
It honestly couldn’t be easier. Don’t be overwhelmed with things like WordPress so readily available, and so easy to integrate with your host. It’s become so simple to set up a smart, professional website that hardly needs any upkeep. It will make it so easy to reach a new audience and also keep your current clients up to date with your business, any changes you make, or special offers. Write a post on your website and within minutes all of your clients could receive an automatic email letting them know, so you don’t even have to wait for them to log on.
According to Google Trends ‘A/B testing’ is a phrase constantly growing in popularity and is now 4x more popular than 5 years ago. There is no doubt that evidence-based approach is good in business but there are some common pitfalls that should be considered when…