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Marketing Strategy
- BrandingMarketing Strategy
Svedka Resurrected the Fembot, and Exposed the Celebrity Addiction Problem
by Mark Ritsonby Mark Ritson 2 minutes readSvedka vodka announced last week that its cyborg will return in the brand’s upcoming Super Bowl LX ad. The 30-second spot will …
- Marketing Strategy
Mark Ritson: Nestlé’s new no-nonsense CEO is rewriting the rules of CPG turnarounds
by Mark Ritsonby Mark Ritson 2 minutes readMark Ritson argues that former brand auditor Philipp Navratil’s unapologetic, marketing-first leadership might finally shake Nestlé out of its corporate malaise. When …
- Marketing StrategyStrategy
Death of a (Personalisation) Salesman
by One Degreeby One Degree 2 minutes readOriginally published in WARC, October 2024. Updated May 2025. In Death of a Salesman, Willy Loman is a man out of time, …
- BrandingMark RitsonMarketing StrategyStrategy
Four big strategic mistakes Nike needs to reverse
by Derek Lackeyby Derek Lackey 3 minutes readOutgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus …
- Marketing Strategy
Are you Marketing or Repellent Marketing?
by Peter Mosleyby Peter Mosley 3 minutes readLet’s talk about something I’ve coined Repellent Marketing—a term that describes the intrusive, annoying, and often unethical marketing practices we encounter all …