Mark Ritson argues that former brand auditor Philipp Navratil’s unapologetic, marketing-first leadership might finally shake Nestlé out of its corporate malaise. When Philipp Navratil walked into Nestlé’s Vevey headquarters last…
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Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus on brand. A few words of sympathy…
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Let’s talk about something I’ve coined Repellent Marketing—a term that describes the intrusive, annoying, and often unethical marketing practices we encounter all the time. You know the ones: spam emails…
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