Justin Creally is a partner at “High Road Communications”:http://www.highroad.com/, Canada’s largest PR agency serving technology and digital lifestyle companies. Justin works with clients such as Microsoft, Buena Vista Games and ATI Technologies to help guide their online communications strategies.
*One Degree: What’s Vox?*
As a PR agency, clients turn to us because they want strong communications programs. Our social media and digital marketing services enable our clients to reach customers and other key stakeholders by using next-generation PR. Obviously, traditional media relations continues to be a core component of what we do. But for several clients, especially those reaching out to college-aged consumers or other niche markets, traditional mainstream media is limited in its effectiveness. We’ve turned up the volume on our social media and digital marketing services in the past year, as more clients turn to us for help in reaching audiences online.
*One Degree: Does this mark a new approach to interactive for the agency?*
Category: Public Relations
Maybe it’s the heat, but I just had to share this list of truly boneheaded company domain names with you. I can’t take credit for finding these; this list has been making the rounds via email and blogs for the last two weeks. Regardless, if you haven’t come across this yet, I think you will enjoy it…
Comments closed_Given recent news from “Radiant Core”:http://www.radiantcore.com/ I decided to ask Jay Goldman, the agency’s President, “1.5 Questions”:http://www.onedegree.ca/category/15-questions about the Firefox win._
*One Degree:* Jay, what impact do you expect your involvement with Firefox 2.0 will have on Radiant Core and do you feel that other companies can use Open Source project involvement to their advantage while helping the community?”
*Jay Goldman:* It’s hard to imagine a better way to help the tech community than to contribute to an Open Source project, especially one that so strongly shares and embodies our beliefs. Working with “Mozilla”:http://mozilla.org/ has been an opportunity for us to collaborate with some of the people who are responsible for building the community that we get to enjoy and it continues to be an incredible privilege to be involved.
I hope that “our contributions to the Firefox 2 release”:http://www.onedegree.ca/2006/07/12/torontos-radiant-core-to-skin-firefox-20 will help to make the industry as a whole more aware of the value of good design and of continuous evolution and measured improvements rather than the need to make revolutionary changes with every release. There’s been a lot of talk lately about changing the way that software is built – from the old “release early/release often” saw to “37Signals’ Getting Real”:https://gettingreal.37signals.com/ – and I think there’s a lot of value in those statements. We’ve try to follow a similar approach in all the work we do for our clients, including the Firefox 2 theme. A lot of our time on the Fx2 release has been spent on the small details of what makes a good browser experience and I think it will show when people have a chance to try Beta 2 in a few weeks.