This Jon Stewart clip has been making the rounds for the last few weeks. If you haven’t seen it yet, you should:
Remind you of any client’s CEOs? 🙂
Read on…
Comments closedCategory: Public Relations
“Marketing Magazine”:http://www.marketingmag.com/ reported today that “High Road Communications”:http://www.highroad.com/ is “opening a digital communications division.”:http://www.highroad.com/HighRoad/default.aspx?tid=1&xml=4.1.xml&aid=222
Here’s how High Road explained the new division in their press release:
bq.. High Road Communications has synthesized agency talent, experience and passion in VOX, a new social media and digital marketing division. The firm’s VOX team consists of seasoned communicators who specialize in the online and social media spaces. They provide a potent mix of traditional media relations skills and forward-looking technological knowledge to deliver effective, relevant and results-driven campaigns to the audiences that matter.
p. Kudos to High Road for doing this, it is indeed a much needed service and I’m sure they’ll do fine with it.
bq.. The High Road VOX team creates and delivers services including:
* Blog/ chat/ forum relations – targeting online journalists, enthusiast and special interest sites
* Online community relations – engaging online enthusiasts, brand Ambassadors, and promoting positive community partnerships
* Experiential marketing – creating innovative programs that deliver direct-to-consumer, grassroots and hands-on experiences
p. There’s *one big problem with this* that puts their “seasoned communicators who specialize in social media” in question.
The problem? “vox.com”:http://www.vox.com/
“Internationally famous sneakerographer” “Al Cabino”:http://operationmcfly.blogspot.com is fighting for your right to wear sneakers inspired by the film “Back to the Future Part II.”:http://www.imdb.com/title/tt0096874/ Cabino launched a petition requesting that Nike release a shoe modelled after the grey moon-boots worn by Michael J. Fox in the 1989 movie. Nike originally created the sneakers for the film, but they were never made available to the public, something Cabino is hoping to change.
*One Degree:* “Al, why do you want to own Marty McFly’s sneakers from Back To The Future II and how is the Internet helping you achieve your dream?”
*Al Cabino:* That’s an excellent question.
Everyone dreams of walking in a movie star’s shoes. The McFlys are the Holy Grail of movie sneakers. The McFlys were created just for the film, never worn beyond the silver screen, and I’ve always been fascinated by them. There is a sneaker legend that says that in 2015, Nike will come out with them. But I’m not going to wait 9 years. There are a *lot* of people who don’t want to wait 9 years.