There is no more potent force to shaping consumer attitudes and changing customer behavior than word of mouth marketing. And often, the …
Category:
Social Media
As some of you may know, ChangeEverything.ca, a social network based around positive community change (and a project of Canadian credit union …
- BrandingSocial Media
Inside the Marketers Studio – Dealing with Negative Publicity
by One Degreeby One Degree 9 minutes readBy Eden Spodek Editor’s Note: This is first post in our new feature Inside the Marketers Studio (with apologies to James Lipton …
- Five QuestionsOffline To OnlinePublic RelationsSocial Media
Five Questions for FreshBooks
by One Degreeby One Degree 6 minutes readSaul Colt is the Head of Magic at FreshBooks. FreshBooks is an online invoicing, time tracking and expense tracking service designed for …
- AdvertisingPublic RelationsSocial Media
The Worst Social Media Ad Campaigns of 2007 (SXSW Coverage)
by One Degreeby One Degree 2 minutes readBy Adele McAlear One of the most entertaining and interactive panels that I attended at the SXSW Interactive Festival last month in …
- Social Media
Help Canada's Privacy Commissioner – Share Your Privacy Witticisms
by One Degreeby One Degree 1 minutes readColin McKay, of CanuckFlack fame as well as from Canada’s Office of the Privacy Commissioner, let us know about a contest they …
- Social Media
Crowdsourcing 101: Episode 4 – Concluding Thoughts
by One Degreeby One Degree 2 minutes readby Monica Hamburg This is Part 4 of my 4 part Crowdsourcing series. Check out Part 1, Part 2 or Part 3 …
- Social Media
Secret Underground Guide to Social Media in Large Organizations
by One Degreeby One Degree 1 minutes readYou may have been asking yourself, "Sure, a blog is great for my knitting friends and Twitter seems to work for my …
- ResearchSocial Media
Edelman’s Trust Barometer 2008 – Social Media Rising; Word of Mouth Still King
by One Degreeby One Degree 1 minutes readBy Dave Fleet This week I was lucky enough to attend the Canadian launch of Edelman’s Trust Barometer 2008 – Edelman’s ninth …
By Alexandra Samuel Someone needs to tell the folks at Glad: Unless your customers pay for the privilege of wearing your logo, …
For those of you who have been hearing about Twitter lately, but just don’t "get it" – here is a video from …
By Sean Howard I am continually asked to present on "What is Social Media", "Web 2.0" or even "Crowd sourcing." Quite often …