By Kate Trgovac It seems that over the holidays the use of Twitter exploded. Whether it was folks being snowed in or …
Category:
Social Media
You’re sure “Crowdsourcing” isn’t that thing they do at concerts, but what exactly is it? Get a crash course in the basics …
- Bright IdeasSocial MediaStrategy
GreenMan Marketing – An Ecosystem Approach to Marketing
by One Degreeby One Degree 1 minutes readAs an environmental planner, I studied the impacts of technologies (waste treatment plants, large dams, road work projects etc.) on communities. Technology …
- Book ReviewsSocial Media
"We Are Smarter Than Me" – Book Review
by One Degreeby One Degree 3 minutes readWe all know that the world’s first collaborative encyclopedia would not be possible without crowdsourcing – but how else do companies make …
- Five QuestionsSocial Media
Five Questions for Barry Libert – Co-author of “We are Smarter than Me"
by One Degreeby One Degree 6 minutes readBarry Libert is the co-CEO of Mzinga. He is also the co-author of WE ARE SMARTER THAN ME: How to Unleash the …
- Social Media
BC Hydro's Green Gifts: Harnessing Facebook Gift-giving Energy for Conservation
by One Degreeby One Degree 2 minutes readWhen you’re a company looking to make your first foray into the thickets of social media, building your own online community from …
- Online AdvertisingSocial MediaWeb Sites
SocialAds: The worst kept secret in marketing
by One Degreeby One Degree 2 minutes readForget the Microsoft deal. The real sign of Facebook’s maturity? Its new PR tactics, now featuring announcements of important upcoming announcements and …
- Social Media
Social Networking for Boomers – “Meh?” Well, Maybe “Yeh!”
by One Degreeby One Degree 3 minutes readI have many friends in the Baby Boomer category. Those whose businesses aren’t technology-related seem to be fairly uninterested in social networks. …
Isn’t it time for your friends to start earning their keep? Yuwie might be the answer. Started in May 2007, Yuwie is …
- Contests & GamesFive QuestionsInteractive AgenciesSocial MediaVideoViral Marketing
Five Questions for Hooplah Inc. – Canada's Yummiest Mummy Contest
by One Degreeby One Degree 3 minutes readThis past Labour Day saw the launch of Canada’s Yummiest Mummy contest, the search for Canada’s most magnetic, passionate mom. The interactive …
- Five QuestionsSocial Media
Five Questions for Jon Hamilton – Petro-Canada
by One Degreeby One Degree 6 minutes readJon and his team at Petro-Canada recently launched Pump Talk, a blog where they can engage with customers and other key audiences …