I’m pleased to announce the winners in our From Mass to Grass WOM Conference contest. We changed the awarding of the tickets …
Category:
Viral Marketing
- Viral Marketing
Alternate Reality Games – Playing with Marketing
by One Degreeby One Degree 6 minutes readby Monica Hamburg I was fortunate enough to attend 42 Entertainment’s brilliant and inspiring VIDFEST presentation which centered around the conception and …
- VideoViral Marketing
Fun Friday Video plus Free Ticket Contest Reminder!
by One Degreeby One Degree 0 minutes readWe’ve mentioned the upcoming "From Mass to Grass" conference a few times. Wanted to share this video that Jay Moonah created for …
- Viral Marketing
What Hip-Hop Can Teach Us About Viral Marketing
by One Degreeby One Degree 3 minutes readBy Ed Dron Over the years, MTV has taught me a lot of things. For instance, I quickly learned that my spring …
- Social MediaViral MarketingWOM Marketing
Are YOU a WOM genius? Prove it and strut your stuff at "From Mass to Grass"!
by One Degreeby One Degree 3 minutes readThere is no more potent force to shaping consumer attitudes and changing customer behavior than word of mouth marketing. And often, the …
By Sean Howard Who thinks in your organization? Who is responsible for product innovation? Who isn’t? What is the value of collaboration? …
- AdvertisingBright IdeasCopywritingE-commerceE-mail MarketingViral Marketing
The Serious Business of Funny Email
by One Degreeby One Degree 3 minutes readBy Bill Sweetman It’s no secret that using humour is a powerful marketing strategy that marketers can use to attract and acquire …
- Viral Marketing
Open Letter to Microsoft Marketing: If You Want Your Campaign to Be Viral, You MUST Make It Portable!
by One Degreeby One Degree 1 minutes readBy Kate Trgovac Dear Microsoft … Your new campaign for the Microsoft Home Server is pretty cute. You have put a lot …
by Ed Dron After looking at hundreds of viral videos, microsites, emails, and services, I started to notice several patterns. Here’s a …
- Viral Marketing
Final Installment of Holiday eCard and Viral Roundup
by One Degreeby One Degree 2 minutes readIn this final round of holiday etoys and activities, we’ve discovered a number of unusual activities. There also continue to be some …
We’ve gathered up a few more holiday cards/virals for your time-wasting pleasure research. Most are Canadian though I have included one from …
- Viral Marketing
Roundup: Holiday eCards and Virals, Part 1
by One Degreeby One Degree 1 minutes readChestnuts roasting on the open fire … eCards filling your cluttered inbox. Facebook apps make your profile all aglow … Merry Christmas …