Viral Marketing

There is nothing more aggravating than getting another copy of Titanic for Christmas, only to have to return it later. Why not …

Have you seen the TV commercials (remember those?) for Kellogg’s Nutri-Grain Munch’ems? You know, the ones with the David Blaine “street magic” …

You know Chevy’s extremely serious young star of their current ad series – known to all simply as “Johnny”? We took a …

Today’s QotDis: Is digging your own site on digg.com a form of astroturfing? Add your thoughts after the click…

James, what’s astroturfing and why is it so bad?

A new initiative is bringing an odd mix of word-of-mouth, social networking, blogging, self-promotion and more, all mashed-up in a site called …

Today’s Question of the Day is: Will history view “Snakes On A Plane” as an example of successful viral marketing? Add your …

Sometime One Degree Contributor Tara Hunt doesn’t like to play by the rules. The former Torontonian is now one of the most …

I’ve heard it said that good marketing, like good politics, is made good by getting personal. Good marketing touches people in a …

Internet memes usually start when someone – an individual or an organization – makes something remarkable (literally, something worth remarking upon) and …

Microsoft is launching an “iPod Killer” and has built a nice little teaser site to collect e-mail addresses of those wanting to …

This Jon Stewart clip has been making the rounds for the last few weeks. If you haven’t seen it yet, you should: …