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Five Questions for Geoff Whitlock – Lifecapture Interactive

Geoff_whitlock_portrait Lifecapture Interactive is a digital marketing firm that specializes in developing engaging internet properties and digital marketing solutions that help medium and large companies increase brand awareness, drive revenues, reduce costs and intensify customer relationships.  LCI takes pride in providing traceable ROI on all of our online campaigns.

Geoff Whitlock has led Lifecapture since its inception, building a skilled team that has rapidly gained a reputation for its innovative new media projects.
Under his guidance, LCI serves a diverse range of national client accounts in multiple industry sectors. Geoff has overseen many of LCI’s most successful new media projects from the strategic planning phase through to delivery execution and maintenance; including, strategic and tactical Internet market planning, commercial/industrial video and film production, interactive/intuitive web property and sales-focused Internet applications.
Through a diligent and tireless team effort, Geoff has led LCI to become one of Canada’s top 50 fastest growing companies. Having developed a unique business model and multi-level approach to absolute success on the internet, Geoff has enabled LCI to become a player in the international interactive industry.

One Degree: At the bottom of your web site it says "The Internet is more than a web site".  What does that mean?

The internet has evolved far beyond most expectations in a very short period of time.  It is responsible for driving communication, entertainment, information and education to new heights ongoing as content is delivered in all forms from anywhere to everywhere, instantly.  The nature of the medium as it has evolved brings so much more than conventional web sites, it brings individual experiences on mass scales, and with all that is known, we are really just beginning to tap into its ability.

One Degree: It’s getting harder to find good staff as demand for experienced Internet people increases.  How do you find and keep your team?

As of late we have experienced some turnover, as is natural in our industry, but through that experience many things have been brought to light on how to attract and retain good people.  The people on the team are the life blood of a company that does what we do, we learned that they need to know that, and better yet, feel that in what they do every day.  The experience of working should be worth the third of your life that you dedicate to it.

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Window Tinting Search Reveals Smart Use of Video

Did you know you can buy and install special tinting film on your home windows to reduce the amount of heat transmitted into your house? It’s kind of like tinting the windows of your car, except, well, it’s your home windows.

I had no idea such a product existed until about 10 days ago when I Googled "residential window tinting" and quickly found myself at Gila Film Products, makers of window tinting film. Not only was I thrilled to discover there was a solution to my problem (the south-facing rooms on third floor of our house were turning into saunas) but I also stumbled across a great use of video on a corporate Website.

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