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One Degree Posts

Email Marketing 101: How to Achieve a Successful Email Marketing Campaign

Published November 21, 2016

Email_ss_1920In 2014, there were around four billion registered email addresses worldwide with an average of 1.6 accounts per person. That figure alone can put an end to all kinds of debates on whether an email marketing campaign has its merits. Also, further research revealed that consumers who receive emails have a tendency to order 28% more often and spend 83% more on their purchases. To put it simply, that’s a very strong ROI for an often overlooked method of online marketing.

The good thing is that it’s never too late to start your own campaign. Better yet, setting it all up has been made easier by a number of excellent email marketing tools and service providers. For one, sending newsletters with ActiveTrail’s mobile-friendly templates can improve customer engagement, since more than half of emails are now being accessed through mobile devices.

With that in mind, here are other important factors that can contribute to a successful email marketing campaign.

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What will be the internet marketing trends of 2017?

Published November 11, 2016

Year-1760489_960_720The internet offers the modern marketer an increasingly powerful method to target core audiences and communicate their message in a more sophisticated and valuable way.

But keeping up with the latest digital marketing trends can be a real challenge. So here’s a look at some of the most exciting marketing trends that could make it big in 2017.

Conducting online marketing used to be something of a lottery, but social media has taken great leaps in helping all of us achieve a greater market penetration. Although Facebook has changed the rules of its organic reach, it still represents the best way to get high visibility in a way that feels personalised.

And personalised marketing will be a big part of 2017 with interactive features and variable content that encourages repeat visits becoming an essential part of the modern web experience.

 This move towards mass customisation means that knowing your niche audience is now more important than ever. This has even led some commentators to speculate that 2017 could be the year that will see the renaissance of email-based marketing.

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5 Great Tips To Attract New Customers If You Are A Small Business Owner

Published November 8, 2016

Social Media AdvertisingCustomers are like blood stream in the constant evolution of any business. If you want to grow your business, then you must be keenly aware of the ways which you can use to increase your client base. Big companies are reputed to such an extent that whatever they offer, do not need any introduction because the relationship of customers with such companies is trust oriented. On the other hand, people are attracted less towards small companies because of the trust deficit.

If you want to attract the customer, you need to convince him. You need to convince him that out of other hundreds of thousands of companies, you have a significant position in the hierarchy. Above all, you should be sincere in whatever you launch; it means that your products must have the same quality as ascribed to them in the advertisement because if it is any less than that, there won’t be any trust and consequently no increased customer base.

Here are few tips that you can use to attract maximum customers.

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