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One Degree Posts

Don't Just Update Your Audience. Engage!

Published November 18, 2010

By Jon Cogan

I was speaking with a client the other day who wanted very badly for us to create him a business page on Facebook. The first question I ask a client who asks for this is "what is it for?" Invariably, the response is "you tell me, you're the expert and everyone seems to have one. I feel like we're missing out."

I'm not going to lie. While Facebook can and should be a very useful medium for most if not all brands, Facebook, or any other social network you may want to utilize in a social media marketing plan needs a real engaging content strategy and a budget to go with it. 

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Finding Left Handed Monkey Wrenches for Left Handed Plumbers

Published November 10, 2010

By Derek Lackey

Co-founder of Hub Spot, Dharmesh Shah says, the internet is great at connecting makers of left-handed monkey wrenches with left-handed plumbers around the world.

But the makers of left-handed monkey wrenches must:

  1. be very clear that they make left-handed monkeys wrenches
  2. not tell everyone about their full line of wrenches, hammers, screwdrivers and saws
  3. talk directly to left-handed plumbers and not be tempted to include right-handed plumbers, general contractors, the owners of hardware stores, the local handymen across America and anyone else interested in buying any household or industrial tool.

Inbound Marketing is, like the internet itself, far more efficient. Shah’s partner, Brian Halligan uses the example of eBay. Apparently the Founder started it because he wanted to expand the number of people to trade PEZ dispensers with, after he had traded with his entire rolodex.

Continue readingFinding Left Handed Monkey Wrenches for Left Handed Plumbers
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International SEO Part 3: Building Sites So They Will Come


Published November 9, 2010

By Guillaume Bouchard

In the first part of our series on international SEO, we looked at the different versions of Google. In the second installment, we examined the different factors that Google uses to determine whether a site is relevant for a specific country. In this third and final installment, we explore the ins and outs of site architecture, and weigh the pros and cons of each.

Site Architecture & International Rankings

There are three general options when it comes to building sites to targeting different countries: (1) separate sites on separate TLDs and ccTLDs, (2) country specific subdomains under a primary TLD, (3) country specific subdirectories on a primary TLD. There are both pros and cons to each of these, especially when it comes to the investment they entail. So the one that’s right for your business will depend on factors such budget, available IT resources, and just how important any given market is to your bottom line.

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