_This is part of our new “Interesting”:http://www.onedegree.ca/category/interesting feature “we announced in April”:http://www.onedegree.ca/2006/04/25/whats-interesting-in-canada but then lost track of. If you have an “interesting” site you think we should feature let us know._
Recently I asked Shawn DeSouza at “Eloqua”:http://www.eloqua.com/ to explain what makes his company interesting.
*One Degree: Who needs you?*
Marketers at B2B organizations tasked with providing a continuous stream of high-quality leads to their sales force.
*One Degree: Why do they need you?*
In today’s competitive marketplace, marketers are under increased pressure to design and execute more effective marketing campaigns that generate revenue. Salespeople require a continuous flow of quality leads, and executives demand accountability in revenue terms. Marketers struggling to reach decision makers are shifting dollars from advertising to more direct and interactive tactics, using technology to improve results and accountability. They seek best practices in lead generation, development, qualification and distribution and tools that can transform isolated, random acts of marketing into coordinated, automated and measurable processes.
One Degree Posts
If you notice the site looking a bit more colourful these days, you can thank Cornerstone Group Of Companies for stepping up and becoming One Degree’s first paid sponsor.
You may recall that we did a Five Questions With Don Lange back in November 2005 when Cornerstone was just about to launch their Canadian search engine advertising services.
Don tells me that, since then, the search business has been exploding. But they’re not done growing yet.
If you are looking for a large, reputable Canadian company to help you with search advertising or Search Engine Optimization, One Degree suggests you put Cornerstone on your (very) short-list.
Comments closed_This is part of our new “Interesting”:http://www.onedegree.ca/category/interesting feature “we announced in April”:http://www.onedegree.ca/2006/04/25/whats-interesting-in-canada but then lost track of. If you have an “interesting” site you think we should feature let us know._
Recently I asked Floyd Marinescu, CEO & Co-founder of C4media and founder of “InfoQ”:http://www.infoq.com/ to explain what makes his site interesting.
*One Degree: Who needs InfoQ?*
Professionals in the Enterprise Software Development community, including developers, architects, project managers, consultants, coaches, etc.
*One Degree: Why do they need you?*
InfoQ provides daily news and technical content for the Java, .NET, Ruby, SOA, and Agile communities written by domain experts (instead of non-technical journalists). InfoQ also connects the audience to each other via lively discussions associated with current news and content. For professionals in this space, InfoQ is the only resource available that allows them to track what’s going on across these communities in one place.