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Tag: social media

How to Get a Job as a Social Media Marketer

Published July 3, 2012

Working as a social media marketer can be a whole lot of fun, which is why so many recent college grads and even seasoned online marketing experts with MBAs aspire to spend their 40-hour workweek on Facebook and Twitter. Unfortunately, most of the time, social media marketing positions are both enjoyable and grueling. If you've ever worked in online marketing, you know that numbers are everything. Social media marketing is no different. As a social media strategist, you have to regularly drive traffic to websites using social media channels, and you have to make sure that the traffic you're driving is generating revenue for your employer.

If you're aware of the challenges associated with social media marketing and are still interested in working in the field, you should know that landing a job will take some effort and use of the right strategies. Social media positions are highly sought after, and there aren't a whole lot of entry-level slots. If you want to make yourself a more attractive candidate for social media marketing positions, here are a few things you should think about doing:

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Career College: Effective Self-Marketing With Social Media

Published May 20, 2012

OdsmBy Jeanna Carter

 The term ‘social media’ is somewhat misleading. Though web-based platforms like Facebook, Twitter and LinkedIn have greatly transformed the way humans interact with one another on an informal level, this technology also has many applications in the business world. Today, self-made professionals are using social media to find work, network with potential colleagues and market themselves to the World Wide Web. 

Academia has also begun to take notice of this shift in marketing and customer service and has even begun offering courses in social media. Schools as prestigious as the University of Washington and top online programs in Utah still in their nascent stages have begun providing students with opportunity to take classes on these techniques and many graduates are able to begin careers in startups and large corporations with the intent to find and woo potential customers. 

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Is Your Company’s Social Media Marketing Plan on Life Support?

Published February 7, 2012

 Given the buzz that continues around social media these days, it only makes sense that your company’s marketing plan should involve this medium.

Unfortunately for many small businesses, however, their social media marketing tactics are clinging to life, pushed to the backside by those who are not seeing a clear enough return on investment (ROI) for such efforts.

If you find that your company’s social media marketing plan is in need of a shot of adrenaline in order to boost your brand and reputation, there are tactics you can employ to do just that.

Among them are:

  • Coming ready to play – Much like in a sporting event, the team that comes prepared to play oftentimes leaves with the victory. Stop and ask yourself if you’ve put together a winning strategy for successfully using social media marketing. Your company must have an attitude in place of wanting to be social, wanting to share information with the public. If you find the mindset at your small business is to be more closed off to such thinking, you’re already playing from behind;
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