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Hot Banana Integrates PR Distro Into CMS

“Hot Banana”: (based in Barrie, Ontario) just made an interesting announcement:
bq. Hot Banana Software, a leading provider of Web Content Management (WCM) and Active Marketing solutions, and PRWeb, the Internet’s leading press release distribution platform, announced today a partnership that allows users of Hot Banana’s Active Marketing Web Content Management Suite to distribute press releases to multiple online news, syndication and newswire services via a technology integration with PRWeb. This unique service allows Hot Banana users to maximize their online press release distribution through PRWeb’s extensive online distribution network.
The announcement was made from the Hot Banana booth, at the “Search Engine Strategies Show in New York”: