Carmen T found Buyology a tough slog – but she would recommend it to her media and advertising friends interested in facts and stats on why we buy.
Here’s an excerpt from her review:
As for the book itself, I found it a bit of an oxymoron (right use of
term?) The book is about the way we buy and how our minds are being
targeted by companies and advertisers. Yet… the author works in
advertising and helps companies capture buyers. The author points out
all these companies who manipulate buyers, yet at the same time, by all
that name dropping of companies and brands, the author is once again
just advertising those products.
More information
- Author Site: www.martinlindstrom.com
- Random House | Chapters.ca | Amazon.com
- ISBN-10: 0385523882
- ISBN-13: 978-0385523882