I’ve always enjoyed working with, and learning from, direct marketers since there are so many parallels between their field and Internet marketing. …
In our industry, we’re accustomed to seeing offline media spawn online. Print magazines produce magazine sites. Banners complement existing TV campaigns. We’ve …
Today’s “QotD relates to social media’s inability to be quantitatively measured. Blogging, viral marketing, Second Life, and social media in general will …
The National Ballet shows us that you don’t always have to spend a fortune to make a nice viral campaign that can …
Are you putting out press releases touting your products as robust, flexible, next generation easy to use industry standard solutions? If so, …
We asked Sebastian Chorney, head of operations at Podzapper, his impressions on up-and coming podcasters, and the state of the podcasting sphere. …
When will the copyrighted music industry grow up to allow music clips to be included in podcasts? Is the industry sacrificing growth …
There is nothing more aggravating than getting another copy of Titanic for Christmas, only to have to return it later. Why not …
Yahoo! Search Marketing Canada has a new marketing team before launching their new services in Canada. Learn about the new team members, …
A few weeks ago AC Riley interviewed me for an article for Canadian Business but I ended up on the cutting room …
If you’re trying to figure out how all this Second Life works, you might want to start with this Wired Magazine feature …
Over at Bernaisesource Dan Greenfield has pulled together six senior marketing executives to talk about why they think blogging matters. Click through …