Best Practices

This 0:37 video features Steve Levy, of Ipsos-Reid, answering a quick question regarding the gap of knowledge between marketers and agencies. Click …

Long before I became an Internet marketer, I studied filmmaking and worked in the feature film and television industry. With the increasing …

Yellowpages.ca has done a MAJOR redesign that brings a simpler approach to helping people connect with local businesses. Join me as I …

Think web usability is some buzzword self-proclaimed experts or agencies concocted to drum up more business? Well, let me tell you about …

Have you ever imagined what it would be like to start over? To reinvent marketing as if it just sprang to life …

I’ve seen far too many friends and colleagues accidentally lose their Website domain names by forgetting to renew them in a timely …

Just because your site is temporarily down doesn’t mean you have to leave your visitors empty-handed. Check out how digg.com stayed true …

Last week I presented something called “30 Quick Wins for Any Site That Sells” at Visa’s Big Thinking Conference here in Toronto. …

So you’ve finally come up with a killer domain name for your new Web 2.0 venture. Hang on a minute – you’re …

A colleague of mine recently asked me if I had a list of viral marketing best practices. I guess I do – …

“Avoid Ambiguity” sounds simple enough – who wants to be ambiguous? But even that bastion of verbal clarity Apple occasionally trips up. …

Low-contrast colour palettes may be fashionable, but they won’t do you much good if your designers love them while your customers can’t …