I was recently asked what I feel is the most important element of a search engine optimization campaign. Without hesitation, I said “keyword strategy”. Link building may be regarded as the “holy grail of SEO”, but what do you think fills the cup? Keywords are the fuel for all search engine optimization campaigns.
Far too often, companies choose to target the wrong keywords and end up losing a lot of traffic and money because of it. Many clients want to focus their efforts on achieving top rankings for only a few very generic terms. In doing this, they typically end up spending a lot of time and money to rank well for terms that do not generate qualified traffic and end up having a very low conversion rate.
Category: David Dougherty
Recently the kind folks over at SEOmoz developed a slick new tool which allows you to calculate what they refer to as your “Page Strength”.
According to the creators of the Page Strength Tool (Matt Inman and Rand Fishman):
“SEOmoz’s Page Strength tool is intended to serve as an alternative to Google’s PageRank score in the toolbar, offering insight into how valuable, important and popular a site or page is as compared to others on the web…The tool is designed to satisfy the curiosity of webmasters, surfers and web marketing professionals seeking a better metric to quickly assess a site/page’s relative importance and visibility.”
What will the tool tell you?
- The relative importance and visibility of a webpage
- The potential strength and ability of a page to rank in the search engines
- Data on popularity, links, and mentions of the page across the web
How does it work?
Simply enter your URL and let the tool do the rest. You will receive a calculation of your overall page strength along with a report card outlining how well you are doing in each of the areas that contribute to the score, including:
- Number of links pointing to the full URL
- Number of links pointing to the domain
- Position at Google for the first four words of the title tag on the target URL
- Age of the Domain
- Number of links from domains with .edu TLDs
- Number of links from domains with .gov TLDs
- Alexa Rank and Google PageRank of full URL and Domain
- Domain name visibility
- Internal link percentage
- Number of search results for a URL search at del.icio.us
- Number of Listings in DMOZ (ODP)
- Number of links found in Wikipedia
After trying it out – I think this tool is great! It supplies you with a nice snapshot of your SEO efforts and helps you identify the areas that need improvement. You can also use the tool to strengthen your competitive analysis (apply it to your competitor’s sites to see how you measure up) and to rate potential link partners within your industry.
Comments closedA common question received in the SEO(search engine optimization) world is “what directories do you think I should pay to submit my site to?”
Many SEOs direct their clients to the most common and popular directories – but are they the “strongest”?
Recently “SEOmoz”:http://www.seomoz.org developed a “slick new tool”:http://www.seomoz.org/tools/page-strength.php that allows you to calculate what they refer to as your “Page Strength”. The tool was designed to provide you with a more accurate reflection of your site’s importance/visibility (and the contributing factors) than Google’s PageRank score.