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Category: Ken Schafer

Hey AIMS, Get Your Own Content

Published November 24, 2005

Funny, I was just about to write a little “welcome to the blogosphere” post to tell “AIMS”:http://www.aimscanada.com/ we’re happy to see them “blogging”:http://www.aimscanada.com/resources/imex/, but now I’m not so sure.
Turns out AIMS -stole- _inadvertently posted (and has since taken down)_ – word for word – “this post”:http://www.onedegree.ca/2005/11/22/search-is-the-number-two-internet-activity by Marc Poirier that ran earlier this week on One Degree.
Here’s Marc’s post:

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Where Did Viral Marketing Start?

Published November 9, 2005

While doing some “ego surfing on Google”:http://www.google.com/search?q=%22ken+schafer%22 I stumbled upon something I wrote seven years ago and completely forgot about.
Back in September 1998 I wrote “Viral Marketing at its Best”:http://www.o-a.com/archive/1998/September/0118.html a post to the (at the time) incredibly influential “Online Advertising Mailing List”:http://www.o-a.com/archives.html run by “Cliff Kurtzman”:http://www.kurtzman.biz/.
This was the first time I wrote publicly about viral marketing although we at Sony Music had been working on viral things back in 96 and 97 even though I don’t think we used the word back then.
My post is a deconstruction of the then new idea of “Wish Lists” with an aside to explain “forward to a friend” links:

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