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Category: Podcasting

PodCamp Comes to Montreal

Published September 16, 2008

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This weekend, new media comes to town with the first PodCamp Montreal.   For the uninitiated, PodCamp is an "unconference" where people come together to share knowledge and engage in open
discussion about video and audio podcasting, blogging, social media and
social networking. The do-it-yourself nature and collaborative attitude of the event makes PodCamp very different from other conferences.

Most PodCamps are free to attend and free to present. Want to run a session? Just sign up! I’m running a session on using Twitter to build and monitor your personal brand.

In Montreal, PodCamp will be bilingual with presentations in French and English. In a session and decide you want to leave for something else? Then go! One of the tenets of PodCamp is the rule of two feet; you are free, at any time, to leave a session for whatever reason.  With so many enthusiasts in one place, despite an incredible session schedule, many of the best discussions happen in the hallways, and spontaneous circle discussions could break out at any time.

PodCamp is an inspiring place to be. But don’t take it from me. I asked Canadian podcasters attending the event this weekend to complete statement: “For me, PodCamp is…”

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Eight Questions About "Aesthetic Intent"

Published October 9, 2007

Buick_logo.jpg

At One Degree, we like to call attention to leaders in Canadian marketing who are using new and social media to connect with audiences and build their brands. GM Canada recently launched a podcast that is sponsored by Buick Enclave. Entitled “Aesthetic Intent“, this 6-part podcast focuses, perhaps surprisingly, on the connection between passion and beauty rather than cars. We had the opportunity to talk with Lori Roberts, Buick Advertising Manager from GM Canada and Nick Dean from MacLaren MRM (Buick’s agency) to discuss the creation of Aesthetic Intent.

One Degree: Where did the idea for Aesthetic Intent originate?

The idea originated during an internal brainstorm at MacLaren MRM about how to make the launch of the Buick Enclave innovative, cost effective and lasting. Looking at stats from the US, we found that the target audience for the Enclave was similar to those who listen to podcasts. In addition, podcast listeners tend to be early adopters and influencers – we thought these were exactly the people we should be targeting to launch the new luxury crossover from Buick.

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