Meta tags—those hidden messages that tell search engines what’s on your site—may have fallen out of fashion. But by using them intelligently, …
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Wondering what to name your new website? First, ask yourself this: Should your domain name be brand-based or keyword-based? In other words, …
Okay, here’s the deal. Study after study shows that personal writing wins. But most companies confine it to their blog (if even). …
On the web, trust is hard to come by. Especially if you lack the budget for expert opinions or celebrity endorsements. But …
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Five writing errors that mark you as unprofessional
by One Degreeby One Degree 1 minutes readCredibility counts. Readers can be cruel. So eliminate reasons for them to think your site amateurish. Here are five common errors that …
Face it: most web writing stinks. Mainly because of the countless mistakes writers make online. But not all errors are created equal. …
from our sponsor, Commune Media Looking to increase your profits? To convert more clicks? If so, you need a yes ladder. This …
from our sponsor, Commune Media Want to know a secret to make your customers crave your offering? Easy: Like the prettiest girl …
If you want to grow business, you have two options: Throw away sales, or learn to create false choices. How? By providing …
Remember when mom told you not to brag? Well, she may have been looking out for you. But she clearly knew nothing …
How much can assumptions improve your sales? Before deciding for yourself, you need to know something about presuppositions. Pre-supper what? Presuppositions—statements that …
To those obsessed with metrics, Google AdWords is like pickles and ice cream to a pregnant woman. To those obsessed with metrics …

