The explosion of blogs has led to a need for quality control — this is particularly true for marketing and PR blogs. …
Category:
Social Media
- Social Media
Social Network “Joiners”, the New Pig in the Python
by One Degreeby One Degree 1 minutes readBack in the mid 90’s, David Foote used the metaphor of a “pig in a python” to describe the impact that the …
- Online AdvertisingSocial MediaViral Marketing
My Facebook Coach House Experiment
by One Degreeby One Degree 1 minutes readWith all the hype about Facebook in the media these days, some people may be inclined to dismiss it as the flavour …
- E-commerceSearch MarketingSEOSocial MediaWeb Sites
Crossing 10,329 Miles with Communication Consultant Lee Hopkins
by One Degreeby One Degree 0 minutes readLast week I had the honour and pleasure of being interviewed by Australia’s Lee Hopkins for his provocative Better Communication Results podcast. …
- Social Media
How Can a Facebook Group Complement Your Current Community? A Real-Time Case Study
by One Degreeby One Degree 1 minutes readA One Degree group on Facebook? Great idea or the *greatest* idea? History (and you!) will decide.
- Social MediaViral Marketing
How I Ended Up Doing Social Media Marketing for ABC TV's Traveler – Part 2
by One Degreeby One Degree 2 minutes readWho is Will Traveler? I don’t know, and apparently Facebook (or someone) doesn’t want you to know either.
- Social Media
Our Customers: Eyeballs who View Ad Inventory or Valued Partners?
by One Degreeby One Degree 1 minutes readAs marketers, how we talk about our customers matters, or, if we even acknowledge them at all in our success. Kate ponders …
- Social MediaViral Marketing
How I Ended Up Doing Social Media Marketing for ABC TV's Traveler – Part 1
by One Degreeby One Degree 1 minutes readFor a few days earlier this month, I found myself running the social media marketing campaign for ABC TV’s new show, Traveler. …
- Social MediaStrategy
Move Over, Corporate Blogs – Make Way for Corporate Social Networks
by One Degreeby One Degree 3 minutes readNew contributor Roy Pereira thinks it’s about time corporations move beyond mere corporate blogs and get with the program. The social network …
- Bright IdeasSocial Media
Eight is Enough: Take-aways from Mesh 2007
by One Degreeby One Degree 0 minutes readI attended the Mesh conference in Toronto at the end of May. Here are the main idea sparks that I took away …
- BrandingSocial MediaStrategy
Building Your Brand In Facebook
by One Degreeby One Degree 1 minutes readUnless you’ve been in a digital cave you’ve probably heard of Facebook’s amazing penetration in Canada. Colin Smillie offers tips on how …
- Social Media
QotD: Social Media – Global, Local, Canadian?
by One Degreeby One Degree 1 minutes readWhen you think Canadian social media, what springs to mind? John Wen from Wunderman Toronto wants to know and asks today’s Question …