Youtube used to be a video sharing website back in 2006, people used to share their cats and funny home videos. A decade later, making videos on Youtube is a full-time job for a lot of creators. So much so that Youtube is no longer…
Category: Social Media
Over the past year or so, we have all become familiar with the idea of “fake news.” Outlandish stories are popping up in our social media feeds, from disreputable sources, and clouding our view of what is true and false. However, while the content of these stories is often fabricated or embellished, the impact that they have on consumer perceptions is real, and can be incredibly damaging.
Strong brands occupy their privileged space because they are built on specific messages, which are instantly recognizable to the masses. How people feel about Coca-Cola, Nike, BMW, Tim Horton’s, and Roots, is driven by the agency work put into building their brands. When you have worked extremely hard to create a strong brand, the last thing you want is to be associated with something negative, and especially something negative and false. Here are a few ways to help protect your brand from fakes news.
Do you have a brand that you are looking to promote, but aren't sure how to get started? Social media is an excellent venue for marketing since it is largely free, accessible, and easy to use, and practically everyone is using some platform of it, so you have a large potential audience. What's not to like about all of this?
Unfortunately, not everyone naturally knows how to wade through this social media ocean. With so much to choose from, and so many strategies you could try, how do you know how to build up your following in a way that will actually promote and build your brand? If you find yourself confused about how to get started, don't fret. There are some simple steps that can set you on your way, ensuring you have a social media model that will do wonders you’re your marketing. You want meaningful engagement, which will lead to positive recognition of your brand. Let’s get started with some key things to keep in mind.