Strategy

Almost five years since his first appearance on Inside Marketing, industry legend Mark Ritson is back, the ink barely dry on the …

In recent years researchers in the marketing industry have developed some pretty convincing evidence that long-term, brand-focused advertising is more advantageous than …

Originally published in WARC, October 2024. Updated May 2025. In Death of a Salesman, Willy Loman is a man out of time, …

In the rapidly evolving landscape of digital marketing, Artificial Intelligence (AI) stands out as a transformative force. By integrating AI tools into …

Introverts engage differently—and most marketing funnels don’t reflect that. “May I have your phone number?” “Why? I just need to buy this …

Great marketers know that every consumer touchpoint is too valuable to outsource to chatbots or low-cost overseas call-centres. In a rush for …

Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus …

Stephen Richards Covey was an American book writer, educator and speaker. The reason for his popularity was his writing and especially his …

Ever since the first known use of paper coupons in 1887 by Coca Cola bottlers, retailing has been fascinated by the potential …

There’s a lot of hype that surrounds the marketing of pharmaceuticals. According to a report published in a London medical journal BMJ, …

It is a regular task of the pharmaceutical marketer to justify what they are doing. In a similar vein to alcohol and …

Where to find inspiring marketing? Two decades ago if you needed inspiration you could leaf through any number of huge books that …