Steven Harmer is proud to be Canadian. After successfully inking contracts with several multi-billion dollar US-based companies, Steve takes time to answer …
Strategy
- MeasurementStrategyWeb Sites
Defining Success Metrics for Corporate Blogs
by One Degreeby One Degree 1 minutes readI was recently asked to help someone define success metrics for a corporate blog. I thought this was such a great topic …
On Tuesday we asked if every company should have an online presence. One commenter suggested that “Uncle Johnny’s Snake and Drain Service” …
- Best PracticesBright IdeasStrategyWeb Sites
Building A New Marketing Dream Team
by One Degreeby One Degree 1 minutes readHave you ever imagined what it would be like to start over? To reinvent marketing as if it just sprang to life …
Here’s our Question of the Day: Can you think of ANY companies that would NOT benefit from an Internet presence? Or does …
I’ve been thinking about some recent portal deals and it strikes me that Google, Yahoo!, and Microsoft are all looking for new …
Have you heard about shaveeverywhere.com yet? If not you really need to visit the site now. I’d love to get some feedback …
- Five QuestionsMitch JoelPodcastingStrategyViral Marketing
Five Questions for New Marketing Maven Joseph Jaffe
by One Degreeby One Degree 3 minutes readThis could be the first One Degree Mash-Up. Ken shot me an email asking if Kelly (that’s me) would like to ask …
- BrandingMitch JoelStrategy
CMA National Convention Wrap-Up
by One Degreeby One Degree 1 minutes readThe theme of this year’s CMA Conference was “Next:” – with the core message being, “what do marketers need to be on …
I just got back from the CMA Convention and Tradeshow in Montreal and what is left ringing in my ears? It’s all …
- BrandingE-commerceStrategyVideo
iSummit Diary: "Wife Crack" and "Branded Entertainment"
by One Degreeby One Degree 2 minutes readI attended, and was a speaker at, iSummit 2006, March 29-31, 2006 in Toronto, Canada. This entry is the second of two …

