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Category: Viral Marketing

Strip For The Gap

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“Jeff Job” just sent me word of a new viral from “the Gap”:http://www.gap.com/ called “watchmechange”:http://www.watchmechange.com/. Well new to me. The first mention of this site seems to be about a week ago “according to Technorati”:http://technorati.com/search/www.watchmechange.com/ but it looks like it’s starting to pick up steam.
Of course you have to look sharp to _see_ that it is from the GAP as their logo only appears briefly as the game loads and again in the “forward to a friend” e-mail you’re buds will receive so they can “watch you change”:http://www.watchmechange.com/indexe.php?pid=f076538ad5358e0d192b6353923f19d5

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Rick Mercer – Master of Buzz

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Rick Mercer “blogs”:http://rickmercer.blogspot.com/. How cool is that?
His “hello world”:http://rickmercer.blogspot.com/2005/06/you-always-remember-your-first.html post Monday morning showed he intended to hit the ground running,
And by Tuesday afternoon he already had my undying respect as a master of buzz.
Check out “Jason Kenney: Marxist Leninist.”:http://rickmercer.blogspot.com/2005/06/jason-kenney-marxist-leninist.html wherein Mercer explains:

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