Almost five years since his first appearance on Inside Marketing, industry legend Mark Ritson is back, the ink barely dry on the …
Svedka vodka announced last week that its cyborg will return in the brand’s upcoming Super Bowl LX ad. The 30-second spot will …
By Angela Kryhul The Interactive Advertising Bureau of Canada kicked off its annual MIXX Canada conference series in Toronto on Sept. 29. …
By Angela Kryhul Wendy Robertson is the founder of Kneebone Inc., a firm that provides marketing performance measurement and forecasting. I sat …
By Angela Kryhul Natalie Johnson is the Manager of Social Media for General Motors Global Technology Group. I sat down with her …
Thanks to all of you who are participating in the Mini Book Expo: Business Edition! Your addresses are being submitted to the …
Earlier this month, Sapient conducted a survey of 200 CMOs and senior marketing professionals trying to gain insight into what they wanted …
By Leona Hobbs If you’re going to participate in the social media space, monitoring for online mentions is the essential first step. …
Join us at WordCamp Toronto for two jam-packed days of learning, sharing information, networking and discussing WordPress, blogging and other social media. …
You can probably pick off your customer demographics like cans with a BB gun. Male, white, 35 to 50, university educated, urban—pop, …
