Branding

Five myths about Apple Even after the rise of Google and Facebook, Apple remains the most closely watched technology company of them …

Digital customer acquisition a missing part in Canada’s industrial strategy There is a massive change happening everywhere around the world in businesses …

1 – NOT LISTENING TO YOUR CUSTOMER Find out what they want, need, and expect from your business so you which direction …

By Peter Mosley This has been really bugging me for a week. As a back story, I am an avid golfer. I …

By Jesse Hopps Fortune 500 companies have recognized significant benefits by successfully promoting civic virtues such as Sustainability, Community, Sponsorship, Charity, and …

By Mark Nicholson The new marketing presents many opportunities and challenges for brands to get in front of customers, but many of …

By Alistair Bruyns Back in the day brands would stand on the mountain top and shout their sole purpose for existing – …

By Peter Mosley Recently on Linkedin in the Brand and Communication Management Group there was a lively discussion. By lively I mean …

By Peter Mosley From the Trendwatching site. Warning! If you are a marketer, a brand manager or an agency professional. This is …

By Jesse Hopps Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the …