strategy

Five myths about Apple Even after the rise of Google and Facebook, Apple remains the most closely watched technology company of them …

Digital customer acquisition a missing part in Canada’s industrial strategy There is a massive change happening everywhere around the world in businesses …

1 – NOT LISTENING TO YOUR CUSTOMER Find out what they want, need, and expect from your business so you which direction …

By Peter Mosley That title is from a quote from Emerson … I was checking Tweets and saw Dave Fleet (@davefleet) quipped …

By Derek Lackey Welcome to The Google Age. We have seen clients just jump into social media marketing without a well thought …

By Alistair Bruyns Imagine this – you walk into a multi-hearted, multi-minded, multi-walletted bar. You are dressed to the nines, you move …

By Jesse Hopps Strategic planning is a great way to identify which initiatives can add the most value to your organization. The …

By Alistair Bruyns Back in the day brands would stand on the mountain top and shout their sole purpose for existing – …

By John Dinsmore As discussed in that last piece, processing fluency is the phenomenon of a people seeking the simplest explanations to …

By Peter Mosley To be a true service directed and quality-oriented organization, you should recognize that people and companies: “Can and do …

By Jesse Hopps Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the …