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Month: October 2007

DMC: Steve Levy from Ipsos-Reid on next steps for Canadian Marketers

Steve Levy, President, Market Research Eastern Canada, Ipsos Reid Corporation, presented the results of “The Canadian Digital Marketing Pulse, Part 2” at the Canadian Marketing Association’s Digital Marketing Conference on October 25 and 26.
These were the two most important points he wanted to leave with the audience.

[If you’re reading this in the feed, you may have to click through for the video.]

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DMC: There is No Such Thing as Mobile Marketing in Canada

Steve Levy, President of Market Research in Eastern Canada for IPSOS Reid, declared at this week’s CMA digital marketing conference that there is no mobile marketing in Canada. According to their research, 27% of Canadian marketers agree that mobile marketing will be very important in the future with 9% indicating they are practicing it now. Steve indicated he didn’t know how anybody could actually be doing mobile marketing now as Canadian carriers don’t yet support it.
I had an opportunity to speak with Steve after his presentation and suggested that his definition of Mobile Marketing was likely different from the 9% practicing it in Canada today.


Impressions, Notes and Videos from the CMA's Digital Marketing Conference

One Degree (in the form of myself and Alexa Clark) attended the CMA’s Digital Marketing Conference last week. We had the opportunity to sit down with a number of the speakers and get their “What is the One Thing You Want People to Take Away from Your Presentation?” We also spoke with some of the participants and got their perspective on “What is the One Thing You Learned at the DMC this Year?” We’ll be posting these videos over the next week or so.
Alexa shot and edited all videos as well as a number of photos. They have been posted to the CMA’s Digital Marketing Conference event page on Facebook.
We also saw a number of our contributors at the DMC and the keynotes there inspired some folks, so we should see some additional commentary from One Degree members.
If we didn’t get to see you at the DMC, but you’d like to share the “One Thing You Learned”, send it in. I’ll be doing a compilation post.
In any case, it was great to see so many One Degree readers and contributors there!

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