By Jon Cogan Apple recently announced that they have absolutely no plans to enable Flash content on iPhones, iPods or iPads and …
2010
- Strategy
Why trying to sleep with everyone never gets you into bed with anyone.
by One Degreeby One Degree 2 minutes readBy Alistair Bruyns Imagine this – you walk into a multi-hearted, multi-minded, multi-walletted bar. You are dressed to the nines, you move …
By Jesse Hopps Strategic planning is a great way to identify which initiatives can add the most value to your organization. The …
By Alistair Bruyns Back in the day brands would stand on the mountain top and shout their sole purpose for existing – …
By Erica Glasier Well, here is the April Wrap-up done Moleskine-style (it is clickable) a la Erica Glasier. To give it the …
By John Dinsmore As discussed in that last piece, processing fluency is the phenomenon of a people seeking the simplest explanations to …
By Monica Hamburg Our hearts raced. Our friend picked up the phone. “You smell bad!” we said in unison, masking our voices …
- AdvertisingPublic Relations
Analyzing Competitive Ad vs PR Spending
by One Degreeby One Degree 3 minutes readBy Jesse Hopps Measuring the effectiveness of your PR process is not a simple task, especially if you don’t have the budget …
By Peter Mosley <rant> This article is rife with sensationalism, trite snippets and sound bites. Sadly, it has no relevant connection to …
By Peter Mosley Recently on Linkedin in the Brand and Communication Management Group there was a lively discussion. By lively I mean …
- Peter Mosley
Search Engine Strategies Toronto June 9-11, 2010
by One Degreeby One Degree 1 minutes readSearch Engine Strategies Toronto http://www.searchenginestrategies.com/toronto/ June 9-11, 2010Hyatt Regency Toronto The Run Down… Your update on all the newest announcements to SES …
- AdvertisingPeter MosleyViral Marketing
NISSAN Canada creates a viral hit with the Sentra SE-R
by One Degreeby One Degree 1 minutes readNissan Canada, in partnership with TBWA\TORONTO, has created a unique video designed to highlight the joy and excitement of driving a Sentra. …

