Old habits die hard. In my many years in advertising, it was a tradition to take off work before Christmas until after New Year. This year … no different, I…
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Better management through anthropology The next time you hear someone arguing that a liberal arts education is wasted on businesspeople, direct them to Gillian Tett’s Anthro-Vision. In this new book,…
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How to improve campaign quality in a digital-first world While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value…
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