Branding

Svedka vodka announced last week that its cyborg will return in the brand’s upcoming Super Bowl LX ad. The 30-second spot will …

..Three lifelong friends sit on a snowy bench watching children sledding. One of the women fires up her Amazon app and orders …

Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an insufficient focus …

By Stacy DeBroff, CEO Influence Central As marketers re-evaluate post-pandemic marketing, forming an Influencer “Brand Tribe” has proven to deliver dramatic results …

A decade ago, businesses were still trying to wrap their minds around digital technology and modern solutions, but now most start-ups invest …

Recently on Linkedin in the Brand and Communication Management Group, there was a lively discussion. By lively I mean 15 pages representing …

Do you have a brand that you are looking to promote, but aren't sure how to get started? Social media is an …

Brand perception is the way a particular logo or brand name is perceived by the general public. It has to do with …

As individuals, we have control over the way we present ourselves to others. Our mannerisms and our speech leave impressions on those …

We love "Big Ideas" at One Degree. When I heard about this event I wanted to know more, and wanted to share …

Where to find inspiring marketing? Two decades ago if you needed inspiration you could leaf through any number of huge books that …

By Peter Mosley This has been really bugging me for a week. As a back story, I am an avid golfer. I …