Toronto will soon be home to another “unconference” style movement – this one revolving around marketing case studies. Can CaseCamp do for suits what BarCamp has done for geeks?
1 CommentCategory: Ken Schafer
As Internet marketers we live either in the now or slightly in the future (ever ask your neighbour about feeds, podcasts or YouTube?). With that in mind I thought it might be nice to look at the progress on online retailer – “Harry Rosen”:http://www.harryrosen.com/ has made in e-mailing their customer list.
Here we see an e-mail sent from my wonderfully named salesperson Barby Ginsberg back in September 2002:
_(click the image to see a larger version)_
Besides being text only and using non-trackable links, the message has a lot of quirks that caused me to use it as an example of _what not to do_ when teaching e-marketing courses.
Have you heard about shaveeverywhere.com yet? If not you really need to visit the site now.
I’d love to get some feedback from you my ever-faithful One Degree reader – yes I know who you are. My gut says this is one of the most effective microsites ever, but I’d love to here pros and cons on the site and the overall marketing strategy at play here.
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