By Joy Boyson I interview Stacey Grant-Thompson of Rogers Canada at the Interactive To The Max Big Day conference in Toronto, November …
Category:
Mobile
- Mobile
7 Rules You Need to Know Before Launching Your First SMS Campaign
by One Degreeby One Degree 3 minutes readBy Phil Barrett 2008 will mark the five year anniversary of the short code in Canada. With over 9 billion SMS or …
In Part 1 of this article, we talked about setting up domains specifically to cater to the mobile user. What mobile users? …
Could 2008 be the year Canadian consumers adopt the mobile web? Phil Barrett thinks so and he’ll tell you why in this …
- Mobile
DMC: There is No Such Thing as Mobile Marketing in Canada
by One Degreeby One Degree 2 minutes readSteve Levy, President of Market Research in Eastern Canada for IPSOS Reid, declared at this week’s CMA digital marketing conference that there …
- Mobile
Third Screen Continues to Grow in Popularity in Canada
by One Degreeby One Degree 2 minutes readContinuing on with our recent mobile theme, new contributor Phil Barrett shares some information about Canada’s adoption of the “third screen”. Although …
Following up on yesterday’s post about mobile marketing, I came across this piece in eMarketer, “Mobile Users Easy to Annoy”. Seems like …
Everything I have heard this year from folks that “know” says that virtual worlds and mobile are the next 2 big things. …
Through the magic of wi-fi and VoIP, my new phone brings my business line to any wireless access point, from dive bars …
In lieu of my earlier post, I thought it would be appropriate to ask our readers how they use their mobile phones. …
I have long known that the Canadian Mobile phone industry is gouging its customers – even before I owned a cell phone. …
- Bright IdeasMobileStrategy
American Idol Demonstrates Power of the On-Demand Consumer
by One Degreeby One Degree 1 minutes readI am addicted to American Idol. There, I said it. Now that I have confessed, let me explain why I am hooked …