The rise of mobile access has made a lot of us savvy, plugged-in individuals, but it may very well also have given rise to the cellphone jerk. From loud conversations…
1 CommentCategory: Mobile
Promotional campaigns with prizes and giveaways are a staple of marketing strategy. People have always become enthusiastic about taking part in loyalty schemes, exciting competitions and giveaways with high visibility because of the added value that they bring.
The arrival of the smartphone is having a massive impact on these traditional marketing strategies, and indeed the whole promotional world. HTML emails have replaced leaflet drops, press adverts have been replaced by leaderboards and web skyscrapers and social media has opened up new and effective ways of engaging consumers.
Paradigm Shift
Desktop computers used to be the sole avenue for web browsing, with all online marketing activity based around it. In recent years the smartphone has become the target for many modern marketing departments because they can be used anywhere at any time; Wi-Fi access and data technology is becoming widespread, from coffee shops to business office receptions. The internet has been unchained from PCs and tucked into our pockets.
Leave a CommentThe “Will it Scan?” Game:
Canadian Loyalty & Reward Programs on Your Mobile Phone
Come play with me! It’s been a while since we’ve played a game together. Last time, it was spot-the-logos. This time, it’s interactive, and inspired by the “Will It Blend?” guy.
I recently spoke with Chris Fagan, CEO of Mobestream Media (makers of the very popular Key Ring Mobile Loyalty app). Freely available for iOS, Android and Blackberry, they’ve already had well over 3 million installs and are quickly approaching 5 million. Within the app, there are more than 1,000 loyalty and reward programs for you to choose from and if your favourite isn’t already in there, they’d be happy to have you add it.
I’m using it now and I’m on a mission to test every major loyalty program within the Canadian marketplace. First up, Shoppers Drug Mart’s Optimum.
Shoppers already created an iOS app for Optimum members to use, although it appears to lack some core features of Key Ring. Key Ring offers you one app that will store ALL your membership bar codes. And if you’re an Android user like I am, you can use it too.
How It Works
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