Strategy

There are innumerable ways through which a business can market its products, services or opportunities on the net. One can choose to …

By Alistair Bruyns Imagine this – you walk into a multi-hearted, multi-minded, multi-walletted bar. You are dressed to the nines, you move …

By Jesse Hopps Strategic planning is a great way to identify which initiatives can add the most value to your organization. The …

By Alistair Bruyns Back in the day brands would stand on the mountain top and shout their sole purpose for existing – …

By John Dinsmore As discussed in that last piece, processing fluency is the phenomenon of a people seeking the simplest explanations to …

By Jesse Hopps The Art of Negotiating “When selling you never get what you deserve, you get what you negotiate for.” Definition: …

By Jesse Hopps Business Communications There are many types of business communications such as introductions, appointment confirmations, meeting follow-ups to document agreed next …

 (Part I) By Jesse Hopps Competitive Positioning   How a prospect competitively positions your company is a critical factor when engaging in …

By Peter Mosley To be a true service directed and quality-oriented organization, you should recognize that people and companies: “Can and do …

By Peter Mosley The following provides the guidelines for a Quality Program as determined through customer satisfaction: Determine customer requirements How does …

By David Offierski The Tie that Binds Great Design: Marketers Must Be Conversation Starters (Part 2) Thomas Purves, Toronto-based blogger, futurist and …

by Angela Kryhul What becomes a legend most? Well, it certainly isn’t a Blackglama mink in this economy. If you listen to …