It is a regular task of the pharmaceutical marketer to justify what they are doing. In a similar vein to alcohol and tobacco marketing, anything pertaining to the health of…
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Where to find inspiring marketing?
Two decades ago if you needed inspiration you could leaf through any number of huge books that showed winners of the CLIOs, Golden Pencils, ADDYs, LIAAs and the Cannes International Advertising Festival. There you would see page after page of amazing ideas. What you discovered mattered because those were the days when advertising was at centre stage of marketing.
Needless to say things have changed. Nowadays advertising is rarely the leading mode of communication – brands are being built in more varied and creative ways. Marketing campaigns give “wows” differently – and often in ways that are not recognized by the judges at awards shows.
There are innumerable ways through which a business can market its products, services or opportunities on the net. One can choose to advertise through articles, videos, forums or press releases. One can post ads in classifieds, blog, advertise in article websites, or try his or hand at paid techniques. However, no success can be guaranteed without the use of these 5 valuable skills. For each online marketer, these skills are important to learn and to apply.
Let’s discuss these online marketing skills in detail:
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