Almost five years since his first appearance on Inside Marketing, industry legend Mark Ritson is back, the ink barely dry on the …
Svedka vodka announced last week that its cyborg will return in the brand’s upcoming Super Bowl LX ad. The 30-second spot will …
Actually, if your friends jumped off a bridge, you probably would go with them. Especially if you owed them one, had told …
Jon and his team at Petro-Canada recently launched Pump Talk, a blog where they can engage with customers and other key audiences …
Yahoo! Canada recently launched The Kick, a social network for soccer fans in Canada. As part of their launch program, Yahoo! Canada …
I have to tip my hat to our local newspaper, the Sudbury Star. They’ve started a new community section of the website …
The death of Princess Diana. The Bre-X scandal. James Cameron’s Titanic. Where were you in 1997? Were you working in Internet marketing? …
Today in Calgary, I attended an event entitled “Corporate Reputation Management in a Web 2.0 World”. One of the speakers was Brendan …
Every industry produces an environmental footprint and the industry of marketing is certainly no exception. I was recently thrown into thinking about …
