Press "Enter" to skip to content

Month: October 2006

Tracking 404s With Google Analytics

Google Analytics provides a great deal of valuable information on the performance of your marketing campaigns, and how visitors interact with your site.

But it is not a log analysis application, and therefore it does not track error pages “out of the box”, unless of course you configure it to do so.

Tracking the dreaded “404 Error Document not Found” page enables site
managers to identify broken links and to fix them. Apparently, there are even some people who will create content to match errors that occur often.

How do I start tracking 404 error pages?

First, you must create a custom 404 error page, and instruct your web server to use it instead of the standard ugly one.

1 Comment