Big Rock Beer, located in Calgary, just launched a word of mouth (WOM) marketing campaign in Toronto to try to get local …
Category:
Five Questions
- Five Questions
Towards the "Free" Economy – 3 Questions for Internet Economy Thought Leader Chris Anderson
by One Degreeby One Degree 7 minutes readBy Stan Sutter As the editor in chief of Wired magazine, and the author of the seminal new-economy business book The Long …
- Five QuestionsSearch MarketingSEO
Link Building with Debra Mastaler – 5 Question Interview
by One Degreeby One Degree 5 minutes readDebra Mastaler is president of Alliance-Link, an interactive link marketing agency that has been in business since 2000. Debra will be speaking …
- Five QuestionsOffline To OnlinePublic RelationsSocial Media
Five Questions for FreshBooks
by One Degreeby One Degree 6 minutes readSaul Colt is the Head of Magic at FreshBooks. FreshBooks is an online invoicing, time tracking and expense tracking service designed for …
- Five QuestionsSocial Media
Five Questions for Barry Libert – Co-author of “We are Smarter than Me"
by One Degreeby One Degree 6 minutes readBarry Libert is the co-CEO of Mzinga. He is also the co-author of WE ARE SMARTER THAN ME: How to Unleash the …
- Five Questions
Five Questions for Mario Parisé – Second Slice Magazine
by One Degreeby One Degree 2 minutes readA new Canadian online digital magazine, Second Slice, focuses on issues of marketing in virtual worlds. One Degree sat down with its …
Recently, Harlequin held its first event in Second Life – a reading of The Reincarnationist (published on their MIRA Books imprint) and …
- Five QuestionsPodcasting
Eight Questions About "Aesthetic Intent"
by One Degreeby One Degree 5 minutes readAt One Degree, we like to call attention to leaders in Canadian marketing who are using new and social media to connect …
- Contests & GamesFive QuestionsInteractive AgenciesSocial MediaVideoViral Marketing
Five Questions for Hooplah Inc. – Canada's Yummiest Mummy Contest
by One Degreeby One Degree 3 minutes readThis past Labour Day saw the launch of Canada’s Yummiest Mummy contest, the search for Canada’s most magnetic, passionate mom. The interactive …
- Five QuestionsSocial Media
Five Questions for Jon Hamilton – Petro-Canada
by One Degreeby One Degree 6 minutes readJon and his team at Petro-Canada recently launched Pump Talk, a blog where they can engage with customers and other key audiences …
- Five QuestionsPublic RelationsSocial Media
Five Questions for Yahoo! Canada and Fleishman-Hillard
by One Degreeby One Degree 5 minutes readYahoo! Canada recently launched The Kick, a social network for soccer fans in Canada. As part of their launch program, Yahoo! Canada …
- DomainsFive Questions
Five Questions for Bill Sweetman – Tucows
by One Degreeby One Degree 3 minutes readOne Degree contributor Bill Sweetman recently became the General Manager, Domain Portfolio at Tucows where he is managing and monetizing a very …