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Category: Peter Mosley

Sales – A Wake Up Call: Part 1

Well, as we are knee deep in the “ECONOCLYPSE”, I just may have the solution for you.

It stems from something I have been noticing for years. We can’t sell. Full stop.

I can list dozens of alleged sales contacts I have had over the last few months alone, with seemingly professional sales folks who, quite frankly, couldn’t sell eternal life to a dead person. I believe this is a pandemic. And, no that isn't a sick cuddly black and white bear.

We hide behind marketing (whatever the hell that is today) with all that PowerPoint drivel with its spinning globes, throbbing gristle and jumping bunnies. And the all-too-hip glossy, marketing-speak chest pounding end-to-end-solution brochures. The sales pipelines done in spread sheets longer than Rip van Winkle’s beard and all-to-common ever-so-soft useless, pointless, make-me-feel-good titles like Business Development, Account Executive, Business Drivers, Thought Leaders, Change Agents and on and on and so on and so forth. Makes me wanna scream. If I ever see a card handed to me that says "Joe Schmoe – Salesman" I will die of apoplexy!

What the world – the marketing world that is – needs and needs right now, to get us out of this mess, is a good kick in the ass.

Lemme talk about selling.

Selling is about building long-lasting relationships. You cannot have a relationship where fear is the starting point. You can’t have a relationship built on lies. And, most importantly, you can’t develop a relationship without a lot of work.

Selling is in grave danger. True selling that is. And in all businesses – sales are key. "Nothing happens till someone sells something."

I am not talking “order taking” – which is “clerking.” That's where the customers surprise you.

I am talking about selling. Where you go out and surprise them!

My view on selling is as follows: Selling is like hunting. There are two types of hunters (Metaphor alert: I am referring to sales people).


Son of Tweets and Twits – Part Deux — The Sequel

Twitterholic top 100

Well this did it for me. I have been on Twitter – I guess since about Day One. Real early. Never really saw the value. Now I definitely don't.

Neither do any of you Canucks out there by the looks of it.

There are two Canadians in the Top 100 – A cute broadcasting Gal (Amber, I think.)  I wasn't following her – the following cute girls makes me feel weird. Oh, and a Rob – who has a Blog directory. I was following him – but he didn't notice me. So all is cool!

What does this show?

  1. We Canadians are a different sort. We don't do this self-promoting stuff very well. Even the classic self-promoters in Canada suck at this. I know we try, and for the record, God Bless all the little brainiacs out there in The Great White North trying to make a living being experts – but ya still aren't celebs. Paris, Britney and any one of the Jonas Brothers are way ahead. And so are the Top 100 Tweeters.
  2. We are Canadians – who should really give a shit what we think anyway? There are only like 30 million of us? We are like a weird Ohio – with two languages.
  3. No right minded Canadian would stoop to be the "King-O-tweets" Why she asks? 'Cause it is silly. Full stop. Canadians have – whether you like it or not – manners. Torontonians not so much obviously. Toronto is the Twitter capital of Canada – and as Canadians we are up there Twittering – but we sadly are not that glamorous (except Amber) nor exciting. I was going to give an exception – but there isn't one.
  4. The folks in the Top 100  – and I scanned a bunch that I wasn't following – are just not real-world credible. Sorry. Yes, you are prolly wonderful folks. You are prolly terrific people. But you have no credentials. Have you worked anywhere? Have you done anything? Not that I can see. Publishing a Blog ain't the same as being published.  Malcolm Gladwell – I consider an expert. Joe(sephine) Schmoe publishing stolen shit from all over the Net on how to be successful? Nyet.

Just cause ya have a Blog – doesn't make you credible.


Tweets and Twits

I just read a FaceBook post by Mitch Joel.

Mitch Joel: This sudden rash of bad marketing offers in reply emails when you start to follow certain people on Twitter is pretty sad (and bad).

I replied to Mitch and agree completely …

Pete Mosley:  Watching all this Twittering is like a seeing a human without his/her skin. It's not pretty lookin' at all the gooey bits. Let alone the PR spins, obvious self promotion (Nominate ME!!!) and the "marketing" crapola. Plus, the 30 Tweets/30 minutes is just so not Cluetrain. They ain't tweets My Luv… me thinks they are cries for some well-needed therapy?

As y'all know, I am a Cluetrain guy. I have the rights and use the material in courses and lectures – and, I believe strongly in this wonderful thing we have called The Net. It is all about conversations.

I am watching – with great interest – Twitter; microblogging i.e. sending out updates and I noticed a couple of things ( I am researching this stuff for some clients and some talks I am preparing.)

Guy Kawasaki – yep, he is a stone-cold killer when it comes to all things Mac and Guerilla Marketing. However, if you are following Guy – like the 6 gazillion of us – he is using this Twitter thing as a self- promotional tool full stop. He calls it a weapon. Cluetrain states and quite rightly – "When did they turn marketing into a verb- with us as the object?"

He is non-stop all over us with his new site as well as his new book. Cool site fer sure. And I like his books – will probably get this one too. But OK we get it!!! Guy, you are becoming like a damn encyclopedia salesman. Hell, I know "trash and trinket" sales weasels that he makes look subtle! Take a smallish break Guy. We get it. Trust me, we get it. Ron Popeil would be embarrassed! Sometime ya have to know when you have made the sale. And when ya have to shut up!