By Ed Dron Over the years, MTV has taught me a lot of things. For instance, I quickly learned that my spring breaks were extremely lame. Another, less painful, tidbit…
3 CommentsCategory: Viral Marketing
Are YOU a WOM genius? Prove it and strut your stuff at "From Mass to Grass"!
Published April 29, 2008
There is no more potent force to shaping consumer attitudes and changing customer behavior than word of mouth marketing. And often, the most effective tactics associated with great WOM campaigns…
2 CommentsWho thinks?
Published April 13, 2008
By Sean Howard Who thinks in your organization? Who is responsible for product innovation? Who isn’t? What is the value of collaboration? Charles Leadbeater proposes that in the future, innovation…
2 Comments