Viral Marketing

It’s been less than three months since I launched my Sweetmantra blog and I can’t believe how many wonderful (and sometimes unexpected) …

In honour of the start of the third season of Deadwood, check out Fuel Industries 3D promo game based on the series…

Have you heard about shaveeverywhere.com yet? If not you really need to visit the site now. I’d love to get some feedback …

This could be the first One Degree Mash-Up. Ken shot me an email asking if Kelly (that’s me) would like to ask …

As one of the originators of word-of-mouth marketing, BzzAgent’s serious entry into the Canadian market is welcome and much anticipated. In this …

I’d heard about Operation McFly but had no idea that the “international sneakerographer” behind the petition to Nike – Al Cabino – …

While Joseph Jaffe explains “Life After The 30-Second Spot” to us, there is still some life left in TV ads with great …

The more mainstream the concept of viral marketing becomes, the more misguided advertisers’ perception of it. While you might tell your agency …

Dawna Henderson and her interactive agency henderson bas seem to be trying to take some very bad PR and spin it with …

We asked Alex Pejcic, President and Co-Founder of Sonic Boom, an interactive agency in Toronto, Canada: “Has the business changed since you …

Can the Internet help 26-year-old Canadian Kyle MacDonald trade his way up from one red paperclip to a house? Ken Schafer asked …

A Google Video of Sim’s creator Will Wright demonstrating his latest obsession Spore causes Ken Schafer to hyper-ventilate as he ponders why …